Hi there! I'm The Advisor.btc
About Me
Marketing and Growth leader in the Stacks ecosystem, where I've spent the past three years helping protocols grow from the ground up, running data-driven growth campaigns, designing point systems and partnership funnels, and building influencer and ambassador campaigns across the ecosystem.
When I'm not working with protocols directly, I'm your #1 Content Creator on Bitcoin L2s and BTCFi, breaking down Bitcoin DeFi on X for an audience of builders and investors trying to make sense of the space.
Reach me out at:
@theadvisorbtcMy Background
- Web3 Growth / Marketing & Content Creation
- Safary Club Member - the leading community of web3 growth leaders
- Completed Safary Club Certification Cohort 1
Achievements
- Built an X account focused on educational content around Bitcoin L2s and BTCFi, with 4.2k followers
- Previously selected by Lombard, the leading Bitcoin DeFi protocol, to join their ambassador program
- Co-hosted "Crunching Sats," the leading Bitcoin-focused podcast by @DoggfatherCrew
- Ranked in the top 10 on several Bitcoin protocol leaderboards on Kaito.
Work Experience
Social Media & Community Operations
Stacks Labs (September 2023 - Till Now)
Details
- Boosted visibility and grew mindshare by building ambassador programs around top Stacks ecosystem leaders
- Managed a team of designers and community leaders
- Coordinated website landing page updates and community initiatives
Marketing Operations
Zest Protocol (January 2025 - July 2026)
Stacking DAO (January 2024 - July 2026)
- Facilitated millions of dollars in deposits by designing and managing point systems
- Led growth strategies, integrations and partnership funnels to enhance protocol utility and user adoption
- Reduced $1K+ in monthly marketing expenses using a data-driven approach to evaluate growth activities
- Organized and launched influencer campaigns
Web3 Content Creation
(2022 - February 2026)
Details
- Achieved multiple millions of impressions and 100k+ likes through social content strategy
- Generated 1M+ impressions over 8 months as an active Bitcoin L2 and DeFi content creator on X, with a focus on the Stacks ecosystem